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NEW YORK DIGITAL PRINT CENTER, INC. PRESENTS
NOV
16
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Robert "Bobby" D'Erasmo
The Way I See It
 

As we get ready to celebrate Thanksgiving, here is an inspirational quote about gratitude and how it makes everything better.

Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow.

Here's the way I see it: William Arthur Ward said it best, "Feeling gratitude and not expressing it is like wrapping a present and not giving it."

We want to offer our sincerest appreciation for your business, and we are grateful for the trust you've placed in us. We know you have many printers to choose from, and we thank you for choosing us.

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Idea
Idea of the Week
Only As Strong As Your Weakest Touch Point
THE MAGIC TOUCH

Any time a customer interacts with your brand directly is called a touch point. Touch points act as an entry into your sales funnel or as the point where your visitors decide to turn away. It doesn't matter if you have the best product or service, if you have a touch point that fails, you are losing potential customers before they even get a chance to discover all of the greatness you have to offer.

Take A Step Back

Touch points include everything from advertisements, flyers, business cards, blogs, networking and tradeshow presence, to your voicemail manners and anything else your customers come in touch with before, during, and after a sale. Simply just having a touch point in place is no longer an option. Rather, each of your touch points must perfectly represent your brand because this is where potential customers will form their opinion of your company.

Pen in Hands

Take a step back and evaluate your brand from an unbiased perspective. Learn to see how the world sees your brand instead of viewing it as the owner of your company or the head of its marketing department. This can help you perfect each touch point so that it meets the needs of each visitor.

Every Touch Point Matters

If every touch point matters, then how do you balance each touch point with your brand? The answer is a simple, three-letter acronym: L.E.T. — List, Evaluate, Take Action. Managing your touch points through this formula will help you make sure each touch point optimizes, satisfies, and invites.

1) List

Begin by listing all of your current touch points. The key word here is "all." Be sure to list all of the touch points that your brand uses, including websites, emails, customer service, direct mail, and many others.

By listing each touch point, you can then evaluate each one based on your brand.

2) Evaluate

The next step is to evaluate every single touch point you noted on your list. It is easier if someone else does this for you so that the results are not biased. Your goal with this exercise is to find the weaknesses and not cover them up with explanations. This is a process of discovery, to enable you to find the opportunities and to make corrections.

People Holding Up Scorecards

3) Take Action

Once you've discovered which touch points are your weak links, you can correct any deficits. Remember, deficits are opportunities. Start with your biggest opportunity as that will be your weakest touch point.

Then, begin to implement tools that will help with the ongoing task of monitoring touch points, and keep in mind that as technology changes, so will the effectiveness of each touch point. Some helpful, powerful tools include customer evaluations and site surveys. Remember that this is not about a single touch point, but about all of them. Take the time to evaluate them individually and as a group.

When it comes to marketing, every touch point is an opportunity. How well are your opportunities representing your brand?

See more great ideas like this!
Click here to visit the New York Digital Print Center, Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Twitter’s About Module
DISPLAY YOUR BUSINESS LOCATION ON TWITTER

Twitter’s Professional Profiles enable businesses to have a clearly defined presence on the social platform and add legitimacy to their business profile.

Twitter has added a new feature on Professional Profiles, called the “About Module,” which allows selected businesses to display their organization’s location (shown on a map which can be enlarged for easy navigation), hours of operation (showcasing specific days and times they are open), and additional contact methods that connect directly to the business (including phone call, text message, Twitter Direct Message, and email).

To learn more or to nominate your business for consideration, visit: Twitter Professional Profiles

Note: To qualify, businesses must have a physical location where customers can visit in the United States, and they must use Twitter in English.

If you’re looking for unique ways to build trust with your audience in print, request creative samples today!

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Uncommon Product
USPS Delivers for Marketers
CUT THROUGH THE DIGITAL CLUTTER WITH POSTCARDS

Did you know the United States Postal Service (USPS) increased the maximum size of a presorted or automated First-Class postcard from 4.24”x6” to 6”x9”? This offers a considerable increase in marketing real estate while still receiving the preferred rate.

Because the larger-sized postcard now falls under a First-Class postcard, you receive the speed of First-Class Mail, plus added features like return to sender, free forwarding, and address correction.

Postcards have become a popular way for many businesses to cut through the digital clutter. They are an effective marketing tool for boosting customer engagement and sharing information. A larger-sized postcard not only grabs attention in a pile of mail but also offers more room to communicate, promote, and inform effectively.

If you have any questions regarding mailing sizes or USPS requirements or would like a custom quote, please contact us today!

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Tech Tip
Test Your Typing Skills
COMMUNICATE BETTER WITH CUSTOMERS AND COWORKERS

Typing is an essential skill for many job positions and can be critical for social and professional communications. While your typing speed may seem trivial, the faster and more accurately you can type, the better you can communicate with your customers and coworkers.

Here are examples of free online resources that can not only test your typing speed but also help improve your accuracy:

  • Typing.com is a great learning tool for all ages and levels and can be used to test your words per minute (WPM). While you’re typing, typos are highlighted in red so you can go back and correct them if you choose.

  • TypingTest.com not only offers a simple WPM test focused on speed, but after you finish the test, you can also play a typing game or begin a typing course to improve your speed or accuracy.

  • 10FastFingers.com offers a more challenging test, using a string of random, independent words without punctuation.

  • Key Hero is beginner-friendly and offers many languages, in addition to English.

  • TakeNote.co offers practice tests for audio typing and copy typing.

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Fun@Work

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