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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to nydigitalprint.com.

NEW YORK DIGITAL PRINT CENTER, INC. PRESENTS
JUL
18
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Broken
 

The next time you’re feeling broken or in despair, remember this.

In Japanese culture, when an object is broken it is often repaired by bonding the pieces back together with gold. The flaw then becomes a unique part of the piece’s past that only adds to its beautiful story. The broken pieces of your life make you who you are. And that is more valuable than anything in the world.

Here’s the way I see it: Elizabeth Edwards said it best, "She stood in the storm, and when the wind did not blow her away, she adjusted her sails."

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Idea
Idea of the Week
Take a Lesson from Disney
BE OUR GUEST
If you visit any one of the Disney Corporation's facilities, you have experienced a phenomenon they call "Onstage and Backstage." It's quite a simple concept, and one that Disney has definitely perfected. The "Onstage" area refers to anywhere that guests may roam freely, while "Backstage" is where the cast members (employees) travel from one part of the park to another, take "Disney-free" breaks, and get into costume. For Disney, the separation between onstage and backstage is essential in maintaining the magical feel of their facilities.

Your company most likely has a similar onstage (customer area) and backstage (production area) structure. And while your employees may not use your "backstage" area to don their Mickey or Minnie Mouse costumes, there are things that go on behind the scenes that most of your customers are not privileged to see.



That is, of course, unless you offer to take your customers on a tour of your facility. At most Disney facilities, visitors can take a ride backstage to see some of the inner workings of the magical world. The same can be done at your business. Allowing your customers a peek at the inner workings of your company and introducing them to your staff will improve your relationship with them. And, showing them any impressive machinery or workflow systems you have in place will increase their confidence in the work you do for them.

Take a lesson from the Disney Corporation and see what kind of response you get from offering backstage tours of your company. You may be surprised to see how many people would be interested in getting to know your company better, and the effect their knowledge can have on furthering your relationship with them.
See more great ideas like this!
Click here to visit the New York Digital Print Center, Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Communicate Faster
AN IMPORTANT SKILL FOR SOCIAL AND PROFESSIONAL COMMUNICATIONS

Keyboarding has become an important skill for social and professional communications. The faster and more accurately you can type, the better you can communicate with your audience.

If you're not feeling up to speed on a keyboard, here are a few ways to improve your typing skills:

  • Place your hands properly on the keyboard. Your fingers on your left hand should be on A, S, D, and F. The fingers on your right hand should be on the J, K, L, and ";" keys.

  • Once you are comfortable knowing key placement, avoid looking at the keyboard. This prevents you from editing your copy in real-time, which means more mistakes and wasted time editing later.

  • Chat with family or friends to have fun while learning to type. Programs such as Skype can help you not only keep in contact with others but also help fine tune your typing skills.

  • Check out free online typing resources, such as www.typing.com. It is a great learning tool for all ages and levels.

  • Consider online typing games that make learning more manageable. While many popular resources are designed for children, they can be used for any age to learn typing skills one step at a time. Qwerty Warriors is a fun example.

  • Once you have become more comfortable in your typing skills, test yourself often to improve the speed of your communication. Check out this free tool on Live Chat.

As with everything, practice makes perfect. The more you type, the more familiar you will become with the position of the keys. If you’d like help creating a newsletter or other marketing materials to increase communications with your audience, give us a call today!

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PRODUCT
Uncommon Product
Product Cards
CONCISE, AT-A-GLANCE INFORMATION

Product cards are an excellent way to highlight new or uncommon products with concise, at-a-glance information and attractive photos.

Depending on how much information you want to provide, product cards can vary from a simple single or double-sided card to folded or die-cut designs. Product cards can be mailed as a postcard, inserted into existing mailings or purchases, displayed on your front counter, or given out at trade shows and industry events.

Product cards are most successful when they include a combination of product features with correlating benefits. For example, in addition to listing the fancy features of a new oven (such as racks, timers, heat settings, clocks, etc.), the benefits can help sell your product. In other words: A self-cleaning, energy efficient oven saves time and money so that you can spend it on more important things in life.

If you’d like help creating the perfect product card to help boost sales, our creative professionals would love to help. Give us a call today!

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TECH
Tech Tip
Printing with Depth
ADD DEPTH AND IMPACT TO ANY DESIGN

If you are looking for creative ways to add depth and impact to any design, you may want to consider visual enhancements, such as embossing and debossing.

Embossing and debossing techniques are an excellent way to add dimension and a luxurious finishing touch to presentation folders, business cards, custom labels, letterhead, notecards, product tags, and much more.

Here are the differences between the two options:

  • Embossing is a raised design that is pressed into the paper from below, requiring two dies (a male and female die) to create the raised imprint. While the raised design can have ink or foil applied to it, an embossed design without print or foil stamping is known as a blind emboss.

  • Debossing is the opposite of embossing. With debossing, the imprinted design creates a depression in the paper.

While embossing and debossing don’t actually require any ink printing, these techniques can be combined with offset printing or foil stamping to increase the visual impact. If you’d like help choosing the perfect finishing touches for your next marketing piece, our creative team is here to help. Remember, other printers may be nearby, but nobody comes close.

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

A whimsical, slice-of-life view into life's fool-hardy moments.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

A selection of articles from the popular consumer guide.

Practical advice for dealing with issues facing families in today's complex world.

A wry look at the absurdities of everyday life.

An irreverent look inside the world of business and finance.

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